Client
Fossil Group - Armani Exchange
Project
A|X Collection
Project Data

Start Date: 1.1.2016

Render Engine: Keyshot 6

Modeling Software: Solidworks

Project Summery

These watches were created to capture the attention of two distinct consumers within the Armani Exchange brand; sport and dress. Armani Ace with its metal links, tachymeter movement and carbon fiber accented finish calls to the boldest A|X sport customers. Sport customers want thrilling active and casual wear. Ace delivers on this brand promise with a look and feel heavily influenced by the automotive racing industry. Armani Revolution offers a calmer, more dignified look and appeals to a sharper, smartly dressed customer. A|X dress customers seek elegance and gravitate towards a sleeker and more refined watch, leading Revolution to lean into a more traditional case shape and a focus on creating just the right amount of complexity in the details. Both watches were created to accent the 2016 Armani Exchange Garment Line.

Project
A|X Collection
Client
Fossil Group - Armani Exchange
Project Data

Start Date: 1.1.2016

Render Engine: Keyshot 6

Modeling Software: Solidworks

Project Summery

These watches were created to capture the attention of two distinct consumers within the Armani Exchange brand; sport and dress. Armani Ace with its metal links, tachymeter movement and carbon fiber accented finish calls to the boldest A|X sport customers. Sport customers want thrilling active and casual wear. Ace delivers on this brand promise with a look and feel heavily influenced by the automotive racing industry. Armani Revolution offers a calmer, more dignified look and appeals to a sharper, smartly dressed customer. A|X dress customers seek elegance and gravitate towards a sleeker and more refined watch, leading Revolution to lean into a more traditional case shape and a focus on creating just the right amount of complexity in the details. Both watches were created to accent the 2016 Armani Exchange Garment Line.

Project
A|X Collection
Client
Fossil Group - Armani Exchange
Project Data

Start Date: 1.1.2016

Render Engine: Keyshot 6

Modeling Software: Solidworks

Project Summery

These watches were created to capture the attention of two distinct consumers within the Armani Exchange brand; sport and dress. Armani Ace with its metal links, tachymeter movement and carbon fiber accented finish calls to the boldest A|X sport customers. Sport customers want thrilling active and casual wear. Ace delivers on this brand promise with a look and feel heavily influenced by the automotive racing industry. Armani Revolution offers a calmer, more dignified look and appeals to a sharper, smartly dressed customer. A|X dress customers seek elegance and gravitate towards a sleeker and more refined watch, leading Revolution to lean into a more traditional case shape and a focus on creating just the right amount of complexity in the details. Both watches were created to accent the 2016 Armani Exchange Garment Line.

Project
A|X Collection
Client
Fossil Group - Armani Exchange
Project Data

Start Date: 1.1.2016

Render Engine: Keyshot 6

Modeling Software: Solidworks

Project Summery

These watches were created to capture the attention of two distinct consumers within the Armani Exchange brand; sport and dress. Armani Ace with its metal links, tachymeter movement and carbon fiber accented finish calls to the boldest A|X sport customers. Sport customers want thrilling active and casual wear. Ace delivers on this brand promise with a look and feel heavily influenced by the automotive racing industry. Armani Revolution offers a calmer, more dignified look and appeals to a sharper, smartly dressed customer. A|X dress customers seek elegance and gravitate towards a sleeker and more refined watch, leading Revolution to lean into a more traditional case shape and a focus on creating just the right amount of complexity in the details. Both watches were created to accent the 2016 Armani Exchange Garment Line.

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Project
A|X Collection
Client
Fossil Group - Armani Exchange
Project Data

Start Date: 1.1.2016

Render Engine: Keyshot 6

Modeling Software: Solidworks

Project Summery

These watches were created to capture the attention of two distinct consumers within the Armani Exchange brand; sport and dress. Armani Ace with its metal links, tachymeter movement and carbon fiber accented finish calls to the boldest A|X sport customers. Sport customers want thrilling active and casual wear. Ace delivers on this brand promise with a look and feel heavily influenced by the automotive racing industry. Armani Revolution offers a calmer, more dignified look and appeals to a sharper, smartly dressed customer. A|X dress customers seek elegance and gravitate towards a sleeker and more refined watch, leading Revolution to lean into a more traditional case shape and a focus on creating just the right amount of complexity in the details. Both watches were created to accent the 2016 Armani Exchange Garment Line.

Project
A|X Collection
Client
Fossil Group - Armani Exchange
Project Data

Start Date: 1.1.2016

Render Engine: Keyshot 6

Modeling Software: Solidworks

Project Summery

These watches were created to capture the attention of two distinct consumers within the Armani Exchange brand; sport and dress. Armani Ace with its metal links, tachymeter movement and carbon fiber accented finish calls to the boldest A|X sport customers. Sport customers want thrilling active and casual wear. Ace delivers on this brand promise with a look and feel heavily influenced by the automotive racing industry. Armani Revolution offers a calmer, more dignified look and appeals to a sharper, smartly dressed customer. A|X dress customers seek elegance and gravitate towards a sleeker and more refined watch, leading Revolution to lean into a more traditional case shape and a focus on creating just the right amount of complexity in the details. Both watches were created to accent the 2016 Armani Exchange Garment Line.

Project
A|X Collection
Client
Fossil Group - Armani Exchange
Project Data

Start Date: 1.1.2016

Render Engine: Keyshot 6

Modeling Software: Solidworks

Project Summery

These watches were created to capture the attention of two distinct consumers within the Armani Exchange brand; sport and dress. Armani Ace with its metal links, tachymeter movement and carbon fiber accented finish calls to the boldest A|X sport customers. Sport customers want thrilling active and casual wear. Ace delivers on this brand promise with a look and feel heavily influenced by the automotive racing industry. Armani Revolution offers a calmer, more dignified look and appeals to a sharper, smartly dressed customer. A|X dress customers seek elegance and gravitate towards a sleeker and more refined watch, leading Revolution to lean into a more traditional case shape and a focus on creating just the right amount of complexity in the details. Both watches were created to accent the 2016 Armani Exchange Garment Line.