Start Date: 6.4.2018
Render Engine: Blender 3.2 - Cycles
Modeling Software: Maya
The Mazda RX-X Concept Car is all about bringing drama back into the Mazda brand. Mazda has grown up, as has its customers. In the midst of its refinement a call back to what made Mazda great is necessary. This project seeks to capture the legacy of Mazda's rotary engine, and present it in a modern Kodo inspired speedster. This was primarily a study in brand langue, form development, and user experience. Mazda's design language Kodo means "Soul of Motion", and is interpreted as both the emotional bond a driver has to their vehicle, and the expression of the car; as if it is moving, even when it is still. There is palpable tension in the steel.
Start Date: 6.4.2018
Render Engine: Blender 3.2 - Cycles
Modeling Software: Maya
The Mazda RX-X Concept Car is all about bringing drama back into the Mazda brand. Mazda has grown up, as has its customers. In the midst of its refinement a call back to what made Mazda great is necessary. This project seeks to capture the legacy of Mazda's rotary engine, and present it in a modern Kodo inspired speedster. This was primarily a study in brand langue, form development, and user experience. Mazda's design language Kodo means "Soul of Motion", and is interpreted as both the emotional bond a driver has to their vehicle, and the expression of the car; as if it is moving, even when it is still. There is palpable tension in the steel.
Start Date: 6.4.2018
Render Engine: Blender 3.2 - Cycles
Modeling Software: Maya
The Mazda RX-X Concept Car is all about bringing drama back into the Mazda brand. Mazda has grown up, as has its customers. In the midst of its refinement a call back to what made Mazda great is necessary. This project seeks to capture the legacy of Mazda's rotary engine, and present it in a modern Kodo inspired speedster. This was primarily a study in brand langue, form development, and user experience. Mazda's design language Kodo means "Soul of Motion", and is interpreted as both the emotional bond a driver has to their vehicle, and the expression of the car; as if it is moving, even when it is still. There is palpable tension in the steel.
Start Date: 6.4.2018
Render Engine: Blender 3.2 - Cycles
Modeling Software: Maya
The Mazda RX-X Concept Car is all about bringing drama back into the Mazda brand. Mazda has grown up, as has its customers. In the midst of its refinement a call back to what made Mazda great is necessary. This project seeks to capture the legacy of Mazda's rotary engine, and present it in a modern Kodo inspired speedster. This was primarily a study in brand langue, form development, and user experience. Mazda's design language Kodo means "Soul of Motion", and is interpreted as both the emotional bond a driver has to their vehicle, and the expression of the car; as if it is moving, even when it is still. There is palpable tension in the steel.
Start Date: 6.4.2018
Render Engine: Blender 3.2 - Cycles
Modeling Software: Maya
The Mazda RX-X Concept Car is all about bringing drama back into the Mazda brand. Mazda has grown up, as has its customers. In the midst of its refinement a call back to what made Mazda great is necessary. This project seeks to capture the legacy of Mazda's rotary engine, and present it in a modern Kodo inspired speedster. This was primarily a study in brand langue, form development, and user experience. Mazda's design language Kodo means "Soul of Motion", and is interpreted as both the emotional bond a driver has to their vehicle, and the expression of the car; as if it is moving, even when it is still. There is palpable tension in the steel.
Start Date: 6.4.2018
Render Engine: Blender 3.2 - Cycles
Modeling Software: Maya
The Mazda RX-X Concept Car is all about bringing drama back into the Mazda brand. Mazda has grown up, as has its customers. In the midst of its refinement a call back to what made Mazda great is necessary. This project seeks to capture the legacy of Mazda's rotary engine, and present it in a modern Kodo inspired speedster. This was primarily a study in brand langue, form development, and user experience. Mazda's design language Kodo means "Soul of Motion", and is interpreted as both the emotional bond a driver has to their vehicle, and the expression of the car; as if it is moving, even when it is still. There is palpable tension in the steel.
Start Date: 6.4.2018
Render Engine: Blender 3.2 - Cycles
Modeling Software: Maya
The Mazda RX-X Concept Car is all about bringing drama back into the Mazda brand. Mazda has grown up, as has its customers. In the midst of its refinement a call back to what made Mazda great is necessary. This project seeks to capture the legacy of Mazda's rotary engine, and present it in a modern Kodo inspired speedster. This was primarily a study in brand langue, form development, and user experience. Mazda's design language Kodo means "Soul of Motion", and is interpreted as both the emotional bond a driver has to their vehicle, and the expression of the car; as if it is moving, even when it is still. There is palpable tension in the steel.